Meet Cindy Baier, Hall of Honor inductee
Lucinda “Cindy” Baier has been inducted into McKnight's Senior Living Hall of Honor. She became president and CEO at the country’s largest senior living company, Brookdale Senior Living, in early 2018 after having been chief financial officer since late 2015. She took the helm at the firm’s most challenging time, with the board having just completed a strategic review and deciding to change leadership and not sell the company.
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Local World War II Navy veteran celebrates 100th birthday
Bob Berman, who lives at Brookdale Riverwalk in northwest Bakersfield, celebrated his 100th birthday Thursday with help from the community. The staff at Brookdale asked the community to send him videos wishing him a “happy birthday” to make his day special.
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Brookdale and ECC Team Up To Support Executive Directors
Brookdale Senior Living teamed up with ECC to provide virtual coaching to executive directors.
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Brookdale Hamilton Wolfe senior community given parade Fiesta Royalty
The residents of Brookdale Hamilton Wolfe were celebrated Saturday, June 6, with a special parade that included the San Antonio Police Department, the League of United Latin American Citizens (LULAC), The American Legion and the president of the Fiesta Flambeau Parade Association. Click to see the story from News 4 SA.
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A message from Brookdale’s CEO Cindy Baier
A message on diversity from Brookdale CEO
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Brookdale shares top senior scams and how to avoid them
According to an AARP report from a 2019 Senate Special Committee on Aging, older adults lose an estimated $2.9 billion dollars each year to convincing scammers
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Brookdale applauds generous donors of PPE
Brookdale applauds generous donors of PPE
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Burlington 'senior' portraits celebrate the class of 2020
The staff at Brookdale Burlington arranged a senior portrait photo-shoot to have fun with the residents and celebrate the graduating class of 2020. Check out the photos on WFMY News 2, along with some advice these seniors have for graduating seniors.
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Brookdale’s National Poetry Challenge Supports Creativity and Emotional Expression During Period of Social Distancing
Brookdale’s National Poetry Challenge Supports Creativity and Emotional Expression During Period of Social Distancing.
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Retirement Community Employees Uplift Residents with Parking Lot Concerts
Brookdale Carriage Club in Charlotte is trying to cheer up its residents with a weekly parking lot concert. They aren’t bringing in outside musicians. Instead, one of their own employees has stepped up in a big way.
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Sumter nursing home celebrates moms with family parade
With Mother’s Day on Sunday, one Sumter nursing home found a creative way to celebrate. Brookdale Sumter Senior Living facility hosted a parade with family, friends and staff to spread a little joy to the mom’s there.
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Facebook recognizes Brookdale’s social media best practices for COVID-19 content
Facebook noticed and identified some of what Brookdale is doing as best practices and featured the company as a social media leader for COVID-19 response.
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Brookdale CEO Cindy Baier Joins New York Stock Exchange Board Advisory Council
President and Chief Executive Officer of Brookdale Senior Living Inc. Cindy M. Baier has been invited to join the NYSE Board Advisory Council
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Denver senior living center hires band to play music outside for residents stuck in rooms
Brookdale Parkplace hired the band, a smattering of musicians a local agency pulled together, to entertain their more than 300 residents who have been on lockdown in their rooms, a necessary precaution after some residents tested positive for COVID-19.
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104-Year-Old Vivian Butler Celebrates Birthday at Brookdale Quarantine-Style
Friends and family of Pacific Beach native Vivian Butler visited outside of the Brookdale Assisted Living Facility to celebrate her 104th birthday. There were signs, balloons, and even a parade of cars there to wish her a special day
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