News Coverage July 07, 2021

Instead of Bingo, Senior Housing Brings Opera Singers and Broadway Insiders to Residents

Enrichment classes are a dime a dozen in retirement facilities, but a crop of high-end senior living communities in New York City is offering next-level workshops, taught by local artists and experts from local museums and cultural institutions. “It is certainly a lot more than bingo,” said Andrew Young, a senior public relations specialist at Brookdale Senior Living, which operates nearly 700 senior housing facilities nationwide. At Brookdale Battery Park City, an independent living facility right on the Hudson River, residents have had the chance to attend lectures given by dancers from the New York City Ballet, who perform and talk about the history of a particular show and share details about their performances.

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Press Release July 02, 2021

Brookdale Tamarac Square Resident Takes First Place in Second Annual Poetry Contest

The poem “The American Spirit” by Hank Jaeckal, a 93-year-old resident at Brookdale Tamarac Square, was selected as the grand champion in Brookdale’s Second Annual National Poetry Challenge. More than 103 poems from Brookdale communities across the country were entered in the contest.

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Story July 01, 2021

Nashville Health Care Council Board Taps Brookdale CEO for Vice Chair

The Nashville Health Care Council (NHCC) appointed Cindy Baier as vice chair of the board.

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Story June 25, 2021

When Failure Is Not an Option: Brookdale CEO on Overcoming Pandemic Challenges

Brookdale’s CEO Cindy Baier was interviewed by CEO of Premier Inc., Mike Alkire, on an episode of "InsideOut" podcast.

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Story June 22, 2021

Brookdale CEO featured in Transformative CEO Summit

Brookdale CEO Cindy Baier participated in the virtual Transformative CEO Summit: “Opening Up The World."

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Story June 17, 2021

Brookdale CEO Welcomes Nashville Newcomers

Brookdale CEO Cindy Baier was one of several Nashville business leaders to serve this week as a “storyteller” for the Nashville Area Chamber of Commerce’s.

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News Coverage June 11, 2021

Brookdale CEO, Cindy Baier, on CNBC's Power Lunch

Brookdale CEO, Cindy Baier, appeared on CNBC's Power Lunch to discuss the business rebound post-pandemic. 

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Press Release June 03, 2021

Brookdale Vernon Hills Announces Grand Opening of Memory Care Addition

Brookdale Vernon Hills is announcing the grand opening of its new Alzheimer’s and dementia care programs.

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Press Release June 03, 2021

Brookdale Jackson Oaks Announces Grand Opening of $7.5 Million Alzheimer’s and Dementia Care Community

JACKSON, Tenn., June 3, 2021. – Brookdale Jackson Oaks is announcing the grand opening of its new Alzheimer’s and dementia care community. The senior living...

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News Coverage June 01, 2021

10 CEOs Transforming Healthcare In America

The CEO Forum’s annual listing of 10 CEOs Transforming Healthcare in America is out now. These are leaders who have created new value to elevate healthcare and society. Of the 10 winners, their best practices center around three integral themes: care accessibility, culture, and partnerships. Brookdale Senior Living CEO Lucinda “Cindy” Baier is the leader in Seniors for exceptional focus on the wellbeing of patients and associates, and developing a unique business model positioning Brookdale at the intersection of healthcare, hospitality, and real estate. Baier’s “foot on the accelerator, foot on the brake” approach is at the heart of Brookdale’s execution of strategy. Baier explained, “Our guiding light was the health and well-being of our residents, our patients and associates.”

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Story May 28, 2021

“Choose a path you’re passionate about!”

Cindy Baier speaks at Women's Business Collaborative virtual event sharing key steps for authenticity and success in leadership positions.

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News Coverage May 24, 2021

Lodi senior living facility butterfly event: 'It’s a wonderful day and it’s a wonderful life'

It was a beautiful Thursday morning at the Brookdale Senior Living in Lodi. There was sun, clear skies and butterflies. Yes, butterflies. “It’s a wonderful day and it’s a wonderful life.” Mauriel Lautt, a resident at the facility, said.

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News Coverage May 21, 2021

‘Put some meat on the bone’ to create meaningful diversity programs

Effective diversity, equity and inclusion in programs must do more than talk about workplace fairness or train employees about bias; they also must work to counter discrimination and promote representation. That’s according to a panel of senior living and skilled nursing leaders who spoke this week during a panel titled “Finding success in increasing diversity and inclusion,” one of three sessions in the 2021 McKnight’s Women of Distinction Forum.

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Story May 21, 2021

D&I: Good for Business!

Cindy Baier spoke at this week’s McKnight’s Women of Distinction virtual panel discussion “Finding Success in Increasing Diversity and Inclusion."

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News Coverage May 20, 2021

‘We are seeing the green shoots of recovery,’ Brookdale CEO says

Brookdale Senior Living is “seeing the green shoots of recovery,” President and CEO Lucinda “Cindy” Baier said yesterday at the Capital Markets Global Health Care Conference. Baier said there are “numerous indications” that the company is climbing out of recovery and reaching an inflection point.

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