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News Coverage

Shreveport assisted living center helps families stay connected

KTAL News interviewed Brookdale Shreveport resident, Emma, and her son Skip, about how they are staying connected through technology and window visits during COVID-19. Executive Director Mali Phares and Resident Programs Coordinator Rika Kibby-Lord share the ways they are helping keep smiles on the faces of those the live in the community. Click to watch the story that aired on KTAL News. 

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News Coverage

Meet Cindy Baier, Hall of Honor inductee

Lucinda “Cindy” Baier has been inducted into McKnight's Senior Living Hall of Honor. She became president and CEO at the country’s largest senior living company, Brookdale Senior Living, in early 2018 after having been chief financial officer since late 2015. She took the helm at the firm’s most challenging time, with the board having just completed a strategic review and deciding to change leadership and not sell the company.

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News Coverage

Local World War II Navy veteran celebrates 100th birthday

Bob Berman, who lives at Brookdale Riverwalk in northwest Bakersfield, celebrated his 100th birthday Thursday with help from the community. The staff at Brookdale asked the community to send him videos wishing him a “happy birthday” to make his day special.

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Press Release

Brookdale and ECC Team Up To Support Executive Directors

Brookdale Senior Living teamed up with ECC to provide virtual coaching to executive directors.

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News Coverage

Brookdale Hamilton Wolfe senior community given parade Fiesta Royalty

The residents of Brookdale Hamilton Wolfe were celebrated Saturday, June 6, with a special parade that included the San Antonio Police Department, the League of United Latin American Citizens (LULAC), The American Legion and the president of the Fiesta Flambeau Parade Association. Click to see the story from News 4 SA.

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Story

A message from Brookdale’s CEO Cindy Baier

A message on diversity from Brookdale CEO

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Story

Brookdale shares top senior scams and how to avoid them

According to an AARP report from a 2019 Senate Special Committee on Aging, older adults lose an estimated $2.9 billion dollars each year to convincing scammers

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Story

Brookdale applauds generous donors of PPE

Brookdale applauds generous donors of PPE

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News Coverage

Burlington 'senior' portraits celebrate the class of 2020

The staff at Brookdale Burlington arranged a senior portrait photo-shoot to have fun with the residents and celebrate the graduating class of 2020. Check out the photos on WFMY News 2, along with some advice these seniors have for graduating seniors. 

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Story

Brookdale’s National Poetry Challenge Supports Creativity and Emotional Expression During Period of Social Distancing

Brookdale’s National Poetry Challenge Supports Creativity and Emotional Expression During Period of Social Distancing.

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News Coverage

Retirement Community Employees Uplift Residents with Parking Lot Concerts

Brookdale Carriage Club in Charlotte is trying to cheer up its residents with a weekly parking lot concert. They aren’t bringing in outside musicians. Instead, one of their own employees has stepped up in a big way.

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News Coverage

Sumter nursing home celebrates moms with family parade

With Mother’s Day on Sunday, one Sumter nursing home found a creative way to celebrate. Brookdale Sumter Senior Living facility hosted a parade with family, friends and staff to spread a little joy to the mom’s there.

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Story

Facebook recognizes Brookdale’s social media best practices for COVID-19 content

Facebook noticed and identified some of what Brookdale is doing as best practices and featured the company as a social media leader for COVID-19 response.

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Press Release

Brookdale CEO Cindy Baier Joins New York Stock Exchange Board Advisory Council

President and Chief Executive Officer of Brookdale Senior Living Inc. Cindy M. Baier has been invited to join the NYSE Board Advisory Council

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