A message from Brookdale’s CEO Cindy Baier

About Brookdale Senior Living

Brookdale Senior Living offers multiple care levels for seniors in more than 600 communities nationwide. Brookdale helps you find the right care plan for yourself or your loved one. With amenities such as transportation services, salons and private dining rooms and activities such as gardening, fitness classes and trivia nights Brookdale caters to a wide range of interests and needs.

Brookdale’s culture embraces diversity and inclusion. Our mission is to enrich the lives of those we serve with compassion, respect, excellence, and integrity. Our vision is to be the nation’s first choice in senior living.  We thrive by creating communities that our residents are proud to call “home” and by providing critically needed services to patients outside of our communities.  Our values are reflected in our cornerstones of passion, courage, partnership, and trust. These drive everything we do and come to life every day in our communities around the country. Our culture of compassionate caring extends to everyone: our associates, our residents, our patients and their families.  Numerous events unfolding across the nation have impacted us deeply on an emotional level.

Discrimination and prejudice have no place at Brookdale – and will not be tolerated. We are committed to maintaining a welcoming and inclusive environment where people have an equal chance to grow and succeed. We support our associates by providing an open door policy, offering training to help our people grow and to understand our commitment to providing a workplace free from discrimination and harassment, consistently enforcing our policies, and maintaining the expectation that all our associates will be treated with dignity and respect.

It is my firm belief that, while we may come from different backgrounds, we have a shared commitment to Brookdale’s cornerstones and mission. As we all process our own thoughts and feelings regarding the racial injustice and social unrest, I encourage all of us to see how we can help each other. I believe that our commitment to listening, growing, and understanding our differences will help us continue building an inclusive culture in which people can be themselves and feel wholly part of Brookdale and are able to thrive. 

I encourage everyone to listen, to better understand the struggles of others. I commit to doing the same and I commit to doing my part to help others in need.   Working together, we can create a beacon of hope that the world can become a better place, starting with Brookdale.