September 8, 2022

Brookdale CEO Named to “2022 Most Admired CEOs” List

About Brookdale Senior Living

Brookdale Senior Living offers multiple care levels for seniors in more than 600 communities nationwide. Brookdale helps you find the right care plan for yourself or your loved one. With amenities such as transportation services, salons and private dining rooms and activities such as gardening, fitness classes and trivia nights Brookdale caters to a wide range of interests and needs.

Nashville Business Journal honors Lucinda “Cindy” Baier in this year’s class of winners

Brookdale Senior Living CEO Lucinda (“Cindy”) Baier has been named to the Nashville Business Journal’s 2022 list of Most Admired CEOs. This is the third time Baier has been included on the list.

To assemble this prominent list of area CEOs, nominations are made by the public. From there, nominees are grouped into categories based on company size and type and then voted on by their peers. The highest-scored CEOs make the list of honorees.

“I am honored to receive this recognition,” said Baier. “This is truly a recognition of our dedicated and diligent associates across the country who believe in and live out our mission every day.”

Baier has shared how the experience of growing up on a farm in central Illinois helped build the foundation of her work in senior living. At a relatively young age, she learned firsthand what it meant to be a caregiver. She cared for her both her mother and grandfather while she was still in school. That early experience solidified her passion to help seniors and their families at such an important time in their lives.

Baier is a Certified Public Accountant and a graduate of Illinois State University, with Bachelor's and Master of Science degrees in Accounting. She spent the early parts of her career with one of the nation’s largest public accounting firm. The next 25+ years of her career included multi-industry experience split between operating and finance in a variety of companies before making her way to Brookdale.

Baier was the company's Chief Financial Officer beginning in December 2015 before taking the helm at Brookdale. She has served as Brookdale's President, Chief Executive Officer, and a member of the Board of Directors since February 2018.

In 2022 Baier published her first book Heroes Work Here: An Extraordinary Story of Courage, Resilience, and Hope from the Front Lines of COVID-19 in which she shares how she and her team led Brookdale through the COVID-19 pandemic.

Congratulations to Cindy Baier and all of the other Most Admired CEO winners across Middle Tennessee.

Brookdale CEO Named to “2022 Most Admired CEOs” List

About Brookdale Senior Living

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